Who the heck is spen?

These days I spend most of my time as a software developer, but before that I left behind a 10 year career in digital marketing. In my past life, I lead a few website redesigns and churned out landing pages & digital campaigns on the daily.

I may be out of the game now, but I’ve still got the instincts for a good design and have found a sweet spot helping small business owners set up their online presence.

2022-2024

Digital Marketing Lead | Manufacturing Software

My last position in digital marketing before making the jump into software development… At Genius, I lead a complete website redesign project from initial concepts & design through QA and launch. 

TOOLS USED:

WordPress, Webflow, Hubspot, SEMRush

2019-2022

Sr. Digital Marketing Specialist | IT Solutions

This is where I really honed my design skills. Partnering with all the major tech companies, my job was to churn out landing pages and digital campaigns. In a given year we handled about 100-120 individual campaigns. Design that many landing pages, and you get a good feel for how a web page should flow. 

TOOLS USED:

Abode Experience Manager, Marketo, Salesforce

2017-2019

Marketing Brand Specialist | Kitchenware

The first and last time I worked in consumer products, and my first real experience maintaining websites every day. I ran the websites for a few kitchenware brands at MBG, including a rebrand for Brim Coffee… yes, the brand from those old Fill it to the Rim with Brim ads. 

TOOLS USED:

WordPress

2015-2017

Regional Marketing Advisor | Business Aviation

The beginning of my corporate career. I didn’t yet know I’d end up gravitating towards web design & software development, and wore a few different hats during my time at Bombardier, but my first web updates were pushed live during this time.

TOOLS USED:

Abode Experience Manager, Salesforce